Prices for Mass Planner aren't higher then before.
We did introduced Premium plan which includes all extra modules, but that was about 7 months ago. It costs $19.95 per month or $84.95 for 6 months.
Standard plan is $9.95 per month or $44.95 for 6 months.
There's also Instagram edition which costs $16.95 per month or $74.95 for 6 months.
However, all EU residents are obligated to pay EU VAT now since our company is registered in EU, so that's why the price is higher at checkout (if you're from EU). How much extra you'll pay for EU VAT depends from which country you are and VAT rate there.