# Does anyone have any experience using (or even just seeing) the new Instagram "sponsored content" tag for brands

**URL:** <https://mpsocial.com/t/does-anyone-have-any-experience-using-or-even-just-seeing-the-new-instagram-sponsored-content-tag-for-brands/26257>\
**Category:** Instagram Marketing\
**Created:** [September 26, 2017, 4:12am UTC](https://mpsocial.com/t/does-anyone-have-any-experience-using-or-even-just-seeing-the-new-instagram-sponsored-content-tag-for-brands/26257 "2017-09-26T04:12:43Z")\
**Posts on this page:** 7\
**Page:** 1

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**Author:** ![mcstutter](https://mpsocial.com/letter_avatar_proxy/v4/letter/m/d9b06d/32.png) [@mcstutter](https://mpsocial.com/u/mcstutter)\
**Post date:** [September 26, 2017, 4:12am UTC](https://mpsocial.com/t/does-anyone-have-any-experience-using-or-even-just-seeing-the-new-instagram-sponsored-content-tag-for-brands/26257/1 "2017-09-26T04:12:43Z")

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came across [this article in Adweek](http://www.adweek.com/digital/instagram-paid-partnership-with/) and was curious if anyone had used/seen this in action?

Do you think this will be come the de facto standard for influencer posts?

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**Author:** ![Said](https://mpsocial.com/user_avatar/mpsocial.com/said/32/11294_2.png) [@Said](https://mpsocial.com/u/Said)\
**Post date:** [September 26, 2017, 11:51am UTC](https://mpsocial.com/t/does-anyone-have-any-experience-using-or-even-just-seeing-the-new-instagram-sponsored-content-tag-for-brands/26257/2 "2017-09-26T11:51:09Z")

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Maybe it’s related to this: [FTC Tells Paid ‘Influencers’ to Disclose When Instagram Posts Are #Ads](http://www.nationallawjournal.com/id=1202784055128/FTC-Tells-Paid-Influencers-to-Disclose-When-Instagram-Posts-Are-Ads?slreturn=20170826075020) ?

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**Author:** ![mecca](https://mpsocial.com/user_avatar/mpsocial.com/mecca/32/13290_2.png) [@mecca](https://mpsocial.com/u/mecca)\
**Post date:** [September 26, 2017, 12:32pm UTC](https://mpsocial.com/t/does-anyone-have-any-experience-using-or-even-just-seeing-the-new-instagram-sponsored-content-tag-for-brands/26257/3 "2017-09-26T12:32:01Z")

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Thank you @mcstutter for sharing this link. I’ve not seen it yet but did notice that some influencers are using the location tag spot which shows up under the name to write the name of the sponsorship.

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**Author:** ![mcstutter](https://mpsocial.com/letter_avatar_proxy/v4/letter/m/d9b06d/32.png) [@mcstutter](https://mpsocial.com/u/mcstutter)\
**Post date:** [September 27, 2017, 1:06am UTC](https://mpsocial.com/t/does-anyone-have-any-experience-using-or-even-just-seeing-the-new-instagram-sponsored-content-tag-for-brands/26257/4 "2017-09-27T01:06:01Z")

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definitely related lol

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**Author:** ![idsetters](https://mpsocial.com/user_avatar/mpsocial.com/idsetters/32/18869_2.png) [@idsetters](https://mpsocial.com/u/idsetters)\
**Post date:** [November 7, 2017, 1:25am UTC](https://mpsocial.com/t/does-anyone-have-any-experience-using-or-even-just-seeing-the-new-instagram-sponsored-content-tag-for-brands/26257/5 "2017-11-07T01:25:23Z")

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I think your question is about when a influencer post shows on the top in was sponsored by a brand, right? This happens when the brand makes the ad under that influencer’s account via facebook ad deshboard.

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**Author:** ![Said](https://mpsocial.com/user_avatar/mpsocial.com/said/32/11294_2.png) [@Said](https://mpsocial.com/u/Said)\
**Post date:** [November 15, 2017, 3:42pm UTC](https://mpsocial.com/t/does-anyone-have-any-experience-using-or-even-just-seeing-the-new-instagram-sponsored-content-tag-for-brands/26257/6 "2017-11-15T15:42:58Z")

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How does that work? Does the account owner give them access to do that? Or what exactly?

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**Author:** ![travelnow](https://mpsocial.com/user_avatar/mpsocial.com/travelnow/32/17032_2.png) [@travelnow](https://mpsocial.com/u/travelnow)\
**Post date:** [November 15, 2017, 3:56pm UTC](https://mpsocial.com/t/does-anyone-have-any-experience-using-or-even-just-seeing-the-new-instagram-sponsored-content-tag-for-brands/26257/7 "2017-11-15T15:56:35Z")

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I’ve seen it.

It will become de facto standard as soon as the FTC starts prosecuting some influencers for not disclosing their relationship with brands.
