How much time should I let an adset run for see if its profitable?


#1

I have this question.

What is the optimal time to let an adset run for see if its profitable?

I dont want to shut down an adset in the first o second day because I dont see the results that I want.

PD: Sorry for my inglish xD, I speak spanish.


#2

around 4 days.


#3

I’d run it for about 3 days although if the metrics look horrible after a good amount of impressions I’d kill it earlier. (like if cost per action is 10x what you’re looking for after like 5000 -
10 000 impressions then there isn’t really much point in running it for more than a day or 2)


#4

man you have to apply the concepts of statistical significance. Only then you will have enough data to decide wheter you should cut or keep the campaign