# Storytelling is the key to high performing content **URL:** \ **Category:** Instagram Marketing\ **Created:** [July 28, 2019, 5:45am UTC](https://mpsocial.com/t/storytelling-is-the-key-to-high-performing-content/76779 "2019-07-28T05:45:05Z")\ **Posts on this page:** 5\ **Page:** 1
**Author:** ![Mr-Conradsen](https://mpsocial.com/user_avatar/mpsocial.com/mr-conradsen/32/35911_2.png) [@Mr-Conradsen](https://mpsocial.com/u/Mr-Conradsen)\ **Post date:** [July 28, 2019, 5:45am UTC](https://mpsocial.com/t/storytelling-is-the-key-to-high-performing-content/76779/1 "2019-07-28T05:45:05Z")
First and foremost, use storytelling in your content. People love storytelling and high-quality photos! When it comes to content it is proven that photos perform over 50% better than videos, and will gain the most likes, but videos will get the most comments When it comes to choosing the right color for your Instagram feed? If your target followers are women? You should stick to Blue, Purple, and Green. Never use Orange, Brown, and Grey If your target audience is Men? Pick Blue, Green, and Black never use Brown, Orange, Purple If you want to target both men and women you should stick to blue, because blue is the most attracting color on Instagram for both men and women Instagram is an online magazine, therefore, it is alfa omega that your feed has a clear theme in a specific niche and you utilizing storytelling in your content 🙂 ---
**Author:** ![cowboymug](https://mpsocial.com/letter_avatar_proxy/v4/letter/c/50afbb/32.png) [@cowboymug](https://mpsocial.com/u/cowboymug)\ **Post date:** [July 28, 2019, 7:11am UTC](https://mpsocial.com/t/storytelling-is-the-key-to-high-performing-content/76779/2 "2019-07-28T07:11:07Z")
Do you have statistics to back this up? This post shows negligible difference in accounts with/without story highlights: > [@An in-depth look at Instagram engagement - July 2019](https://mpsocial.com/t/an-in-depth-look-at-instagram-engagement-july-2019/74987): > > Summer is well underway, but @delagarde and I have been keeping busy, building our own targeting tool for Instagram. With the first few tests and accounts populating our database, I wanted to make use of the data to do an in-depth analysis of Instagram engagement rates (in short: ER). What you’ll read below are some findings based on a sample audience containing 16,5k accounts, all data has been collected between the 8th and 15th of July 2019. In this post I will be answering the following que… ---
**Author:** ![embraceone](https://mpsocial.com/user_avatar/mpsocial.com/embraceone/32/34092_2.png) [@embraceone](https://mpsocial.com/u/embraceone)\ **Post date:** [July 28, 2019, 7:14am UTC](https://mpsocial.com/t/storytelling-is-the-key-to-high-performing-content/76779/3 "2019-07-28T07:14:13Z")
You’ve touched on some good points. What I would add to your list is that one’s captions should prompt a response from the viewer. Always ask questions, or ask for involvement. Further, make sure you draw people in with the first few words of your caption - the words they see before clicking ‘ **see more** ’. Most importantly; quality over quantity, always. You won’t need to say or ask much if you have world-class content which doesn’t have a single smudge or distortion. If you’re posting a video, make sure that the audio is optimized for mobile. ---
**Author:** ![Agent242](https://mpsocial.com/user_avatar/mpsocial.com/agent242/32/33992_2.png) [@Agent242](https://mpsocial.com/u/Agent242)\ **Post date:** [July 28, 2019, 6:11pm UTC](https://mpsocial.com/t/storytelling-is-the-key-to-high-performing-content/76779/4 "2019-07-28T18:11:40Z")
You can create a preset filter easily with Lightroom and edit on Snapseed. ---
**Author:** ![runninx77](https://mpsocial.com/user_avatar/mpsocial.com/runninx77/32/34251_2.png) [@runninx77](https://mpsocial.com/u/runninx77)\ **Post date:** [July 29, 2019, 5:31am UTC](https://mpsocial.com/t/storytelling-is-the-key-to-high-performing-content/76779/5 "2019-07-29T05:31:05Z")
I agree, it’s a positive difference but minimal at best.