# Storytelling is the key to high performing content **URL:** \ **Category:** Instagram Marketing\ **Created:** [July 28, 2019, 5:45am UTC](https://mpsocial.com/t/storytelling-is-the-key-to-high-performing-content/76779 "2019-07-28T05:45:05Z")\ **Posts on this page:** 1\ **Showing post:** 2
**Author:** ![cowboymug](https://mpsocial.com/letter_avatar_proxy/v4/letter/c/50afbb/32.png) [@cowboymug](https://mpsocial.com/u/cowboymug)\ **Post date:** [July 28, 2019, 7:11am UTC](https://mpsocial.com/t/storytelling-is-the-key-to-high-performing-content/76779/2 "2019-07-28T07:11:07Z")
Do you have statistics to back this up? This post shows negligible difference in accounts with/without story highlights: > [@An in-depth look at Instagram engagement - July 2019](https://mpsocial.com/t/an-in-depth-look-at-instagram-engagement-july-2019/74987): > > Summer is well underway, but @delagarde and I have been keeping busy, building our own targeting tool for Instagram. With the first few tests and accounts populating our database, I wanted to make use of the data to do an in-depth analysis of Instagram engagement rates (in short: ER). What you’ll read below are some findings based on a sample audience containing 16,5k accounts, all data has been collected between the 8th and 15th of July 2019. In this post I will be answering the following que… --- _[View the full topic](https://mpsocial.com/t/storytelling-is-the-key-to-high-performing-content/76779)._