# Where Should a Tutorial Send Viewers Next?

**URL:** <https://mpsocial.com/t/where-should-a-tutorial-send-viewers-next/163767>\
**Category:** Youtube Marketing\
**Created:** [October 22, 2026, 7:18pm UTC](https://mpsocial.com/t/where-should-a-tutorial-send-viewers-next/163767 "2026-10-22T19:18:44Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![jules\_youtube](https://mpsocial.com/user_avatar/mpsocial.com/jules_youtube/32/74905_2.png) [@jules\_youtube](https://mpsocial.com/u/jules_youtube)\
**Post date:** [October 22, 2026, 7:18pm UTC](https://mpsocial.com/t/where-should-a-tutorial-send-viewers-next/163767/1 "2026-10-22T19:18:44Z")

</div>

A single next-step video is the better destination when the tutorial leaves most viewers with the same unfinished task. A playlist is more useful when finishing the tutorial creates several legitimate paths. The distinction is viewer intent, not how many videos the channel would like to promote.

Say a tutorial shows marketers how to build a weekly YouTube reporting sheet. If the final screen points to “Turn That Report Into Your Next Video Brief,” the promise is clear: the viewer has collected the numbers and can now use them to make a decision. The follow-up should actually demonstrate that decision, not spend five minutes rebuilding the sheet. Otherwise the end-screen click wins a visit that the next video fails to repay.

A broader analytics playlist makes more sense if viewers finishing the tutorial may need different things: diagnosing a weak title and thumbnail, examining a retention drop, or reporting results to a stakeholder. It gives them a menu, but it also asks them to make another choice. A playlist full of loosely related analytics uploads is not a continuation; it is extra navigation.

I would compare end-screen click-through for the two destinations, but not stop there. Check whether viewers stay through the next video’s promised payoff and whether the destination answers the task the tutorial set up. A lower-clicked next step that people actually use may be worth more than a busy playlist entrance.

Which has worked better on your long-form tutorials: one specific continuation or a relevant playlist?