I think theyâre doing everything that they can to discourage automation tactics. For better or worse, itâs going to be hard to grow an account by following and unfollowing. If theyâve already limited Like abilities, crippled the feed to show irrelevant and old content, and now theyâre attempting to make it obvious to others who has unfollowed, theyâre essentially limiting any form of user-driven reach.
Does this mean theyâre hoping things will be more organic and less forced by users trying to game the system to build accounts? Yes, they hope so. However, I think theyâre made a few fatal mistakes that are making their own business fail.
What they donât seem to grasp is how much automation and growth due to that, or to users who utilize specific tactics like Follow/Unfollow, mean to the bottom line of their scale. Without accounts growing, theyâre going to lose, people will move to the next popular platform when it emerges as better. Instagram is a platform of arrogance and image. If you canât look the most popular or coolest, you move on to what letâs you feel that way. If you canât grow your account to be huge, youâre not popular. Based on what theyâve done, theyâre making the platform âless betterâ for anyone using it for gain.
And I think this is their goal, to turn it into FB pages. Forced paid reach to show up, shitty and old content you donât care about if you donât pay, and a lousy experience for everyone. Sure itâs under the guise of âbetter UE,â but thatâs not the goal. The goal is for them to profit and for the user to pay for pleasure/purpose on the platform. Pay2Play has a new name, and itâs Instagram.
Much like Facebook, itâs going to become a sinking ship of garbage eventually. Itâs not there yet, but theyâre digging a grave and hopefully one day the executives realize theyâre stupidly targeting the wrong things. Social media should be a place for liberation, sharing, fun. Not paid reach, advertisers, and camgirl spam.
But hey, at least now we donât get earraped by a 6 month old video while scrolling through our feed at a funeral, right? I mean thatâs gotta count for something.