SALE PAGE : DAN LOK – INSTAGRAM SECRET 2019
INSTAGRAM BIO LINK
Have you put a link in your bio?
Having a link in your bio is the best way to promote your products or
services. The link can be your blog post, a Facebook group to build
your community, your website, a discount code for your store, a coupon,
or an e-book.
While stories and highlights may be all the rage, the Instagram bio
remains the primary profit source for most profiles.
Always try to make a link in bit.ly and put something eye-catching as
the link description after the “/”.
Examples:
• bit.ly/freebook
• bit.ly/perfectveganrecipes
• bit.ly/closebiggerdeals
Always lead with value in your bio, and only have one Call To Action in
your bio, because a confused mind always says “no!”
INSTAGRAM BIO LAYOUT
What do you have in your Instagram bio?
This is the small area beneath your username, where people quickly
scan and decide, whether or not they should follow you.
So how can you make this enticing?
Your Instagram bio should include a brief self or brand description,
who you are and what you stand for, your hobbies/business. Don’t shy
away from being controversial in your bio, as you’ll get higher quality
followers this way.
The Instagram bio is often overlooked but is critically important,
because it’s the first thing new people see when they enter your
profile.
Make sure that the last line of your bio is carefully crafted to drive
traffic to the link in your bio.
STORIES
Do you post stories on a daily basis?
Stories are a great way to interact with your audience on a daily basis
besides the content you post.
Stories can be videos or pictures, but intimate videos about what you’re
doing at this very moment or sharing an exciting experience as it is
happening.
Think of Instagram stories as your own personal reality TV show.
Whether you’re hanging out with your family, friends, working away on
a project, or traveling…your followers want to see it.
More importantly, you can tell your followers to head to the link in
your bio… or swipe up (if you have over 10,000 followers). It’s a highly
effective and easy way to get new leads, and sales from your profile.
Instagram favours accounts who leverage every aspect of the platform,
so be sure to keep these active at all times.
HIGHLIGHTS
Your stories will only stay on your profile for 24 hours, but the
highlights are a great way to keep your stories on your profile.
The highlights are in the top of your profile (right below your
Instagram bio).
Make your highlights pop by adding some cover art which follows 9:16
dimensions. Simply post the cover art as a story, and then when it
archives, you can go to your archived stories and put it into whatever
highlight you’d like.
Highlights are a great way to take an Instagram story that drove a lot
of traffic for your offer(s) and make them evergreen by giving them a
spotlight on your profile in the highlights section.
You can even categorize your content and gather them under one
category.
HASHTAGS
Did you remember your hashtags in your post?
You can have up to 30 hashtags per post, but the importance lies in the
hashtags you choose - not the number of hashtags you have.
Take some time and study proven hashtags in the niche your account
is in and gather up to 30 hashtags. If there are more, however, you can
switch and swap for each post.
Here’s how to rank a hashtag:
• Low Reach - High Visibility
(50,000 posts ? 250,000 posts)
• Medium Reach - Moderate Visibility
(250,000 posts ? 750,000 posts)
• High Reach - Low Visibility
(750,000+ posts)
Depending on the size of your account, you want to have variations of
how many low, medium, and high reach tags you have in your posts to
make sure you’re getting the most effective reach possible for
your profile.
BONUS TIP: Put these hashtags in the comment section and not in the
description using 5 dots or dashes before posting your tags.
CALL TO ACTION
What’s your Call To Action for this post?
Don’t leave your viewer hanging. Give them a simple call to action at
the end of your description of your post.
Examples of simple Call To Action:
“Comment below if you are _______”.
“Are you _______? Comment below”.
“Comment below and share your story”.
If you want to do something fun and engaging, try doing
Call To Action posts, such as…
“Tag a friend who needs to hear this.”
“Tag 2 friends you would take with you.”
These type of posts bring in a lot of your followers’ friends to be
introduced to your profile.
ENGAGING PHOTOS
Did you do your best to create an engaging photo?
Maybe tweak the lightning… it could be making it more emotional or
relatable to the audience.
Don’t get too hung up on being perfect…
In fact, most of the time you’ll find that your fans actually prefer to see
you in a less polished way.
This could be simple shots from your daily life, action shots, or if you
have a product…you wearing the product and simply living life will do
much more than any product shot could.
Always test different types of content, but overall…
The more real your picture, the more engagement you’
GREAT CONTENT
How great is your content?
Don’t post for the sake of posting. Think your content through and
ask yourself:
“How can my post help the audience?”
Look at the top leaders in your niche/industry, and look at how they’re
running their account.
Be sure to follow accounts that are within your niche that you look up
to for fresh ideas on a daily basis, as well as relevant hashtags.
At the end of the day, your content should have a clear intention and
be consistent with the theme of your account.
Which is why picking your theme is so important for the overall look
and design of the page.
THEME
Have you picked your theme?
A lot of Instagrammers make the mistake of having multiple themes
because they want to target a broader audience to get more followers.
What this actually does is confuses new visitors, and makes the page
look like a mess.
Not to worry, just try and pick a handful of colours that are brand
specific, or maybe a certain setting that you like your photos to be
in. If you choose a certain filter for your images, make sure that all of
your images use the same filter, so that your feed and your profile are
congruent from top to bottom.
Some of the best places to get inspiration for great themes is within
ecommerce brands. Regardless of where you get your inspiration from,
make sure that it speaks to you, and more importantly… your audience.
If you market to everybody, you market to nobody…
CONTENT CALENDAR
Get ahead by creating a content calendar.
A content calendar is a great way to get your Instagram content
organized. It forces you to think strategically, which is far better than
putting last-minute random content on your profile.
It also provides an easy way to share plans with your team (if you have
a team) and offers a complete snapshot at the end of the year for
planning the next year.
Team Dan Lok uses Trello to have everything organized and coordinated
among all team members, so it’s easy to get ahead on content.
However, you can start with something as simple as recurring events on
your Google calendar to make sure you know what needs to be posted
and what’s coming up at a glance.
There are so many different options available, and some Instagram post
schedulers such as Sked Social, have built-in content calendars and
previews to keep things organized and on schedule.
