Cloud communication solutions are becoming more popular as businesses realize that they can help transform their customer and employee experiences.
By providing a single point of contact for voice, video, collaboration, and contact center, along with a single platform for information and intelligence, cloud solutions enhance business communications and enable businesses to exceed customer expectations faster.
Cloud communication systems, however, provide much more than exceeding customer expectations. A wide range of benefits is offered by virtual cloud phone services, which is why both small and large businesses have been attracted to them.
In this article, we will discuss a few reasons why cloud telephony is the future of business communications.
What is cloud telephony?
Cloud telephony is a type of unified communications as a service (UCaaS), empowering businesses to run VoIP systems through their internet connection.
Cloud telephony, also recognized for cloud calling, provides business voice services by a third-party service provider or host.
By utilizing your business internet connection, a cloud PBX system, often based on VoIP (Voice over IP) technology, can carry voice calls, messaging, video calls, and file-sharing into one unified system.
Reasons why cloud telephony is the future of business communications
Improved control, access, and efficiency
Using Cloud Telephony for your communication allows you to have a greater sense of control and access to data and connected devices.
You’ll be able to access your business phone numbers from anywhere in the world once they are hosted in the cloud. You never have to worry about losing your data since the data follows you wherever you go.
The advantage of hosted solutions over traditional on-premise solutions is a user-friendly interface and a consistent look and feel across multiple platforms.
In addition to making changes to features like Auto Attendant and Ring groups, users have full control over the extension-level call forwarding.
One of the best advantages is that you will not need to employ another individual to change the system. It is possible to make these changes while traveling or even while in a foreign country.
The streamlined nature of Cloud Telephony rather than long lead times and ease of changing call routes or resetting passwords makes it more efficient for businesses.
Savings on current expenses
By investing in VoIP, companies can reduce the cost of traditional telephony. Cloud-based telephony service is accessible from the internet and is available in the cloud. Therefore, no investment is required while gaining access to all the features provided by telephone exchanges.
Besides saving on communication costs, there are also savings on maintenance and configuration changes since these can be managed through an Internet-accessible console.
It supports flexible and remote work styles.
As the future of many white-collar and freelance jobs shifts away from offices and business centers, the need for office space becomes insignificant.
According to Forbes magazine, more than half of the US workforce is expected to work remotely in a few years.
Businesses can have employees work from any location in the world with the same phone number using a terminal with an Internet connection: computer, tablet, or smartphone.
By integrating IP telephony, you can answer calls from your home, forward them to your cell phone, and integrate remote branches and offices, simplifying and integrating communications.
The Cloud Enables Mobility
Nowadays, more and more companies have flexible work policies. The result is that more and more employees are working in flexible office settings and at more flexible hours.
Remote work has been on the rise like never before. Many employers believe that such work conditions only work for freelance writers and designers, but you should evaluate your work policy and understand how a mobile and flexible work policy would benefit your organization.
A cloud telephony business solution allows your employees to work anywhere they have an Internet connection. So, even if your employee is not present in the office, any support query or sales call can be handled. Your business can be run from any device with a stable Internet connection and an installed cloud telephony app.
In addition, the company can also reduce its expenditures because of desktops. Employers can implement Bring Your Own Device, where employees can use their own personal devices to run their business.
The Cloud Enables Flexibility
As business conditions change, a cloud phone system can grow or shrink. With just a few clicks, you can add extensions and direct numbers and provide new extensions right away.
With hosted VoIP, you can operate a single communication system across all locations within your organization, no matter whether your colleagues are located in the same building or across the country.
Multiple extensions and departments can be added to one business number, all of which can be configured on a computer or mobile device.
Cloud phone offers simplified conference calls.
In VoIP services, voice and data are converged instead of separate lines, making joining and participating in conferences more straightforward. To put it simply, analog voice signals are first converted into digital signals before they are transmitted.
It is possible to achieve this benefit without paying for a number of services to host multiple callers or lines. The internet’s ability to transport packets in real-time implies that conversational content can be presented online.
Furthermore, your VoIP service subscription extends this benefit to any video conference calls you may be able to make. Images and text are also available for some plans.
A better handle on all business communications
It is impossible to keep track of all business communication using traditional desk phones. About half of the support inquiries come in on landlines, and another portion of sales calls are also conducted on landlines.
There are no records of the conversations. As the amount of information flowing in and out of an organization increases, it becomes increasingly difficult to keep track of it all.
This issue is addressed by cloud telephony. Using the call recording feature, you can now record each and every call you to receive and make.
As a result, you and your team are better equipped to handle overall business communications. Every action is documented and can be referenced or redressed at any time.
Cloud phone provides big data of calls.
Calls can be monitored in real-time, and you can obtain statistics and related information about the calls using cloud phone solutions.
It facilitates the process of incoming and outgoing messages, the relationship between consumption and sales, and improving customer service and sales through the information collected.
Information about the company’s business will allow it to know if it provides good service to its customers or has sufficient resources. The information is also useful in measuring employee productivity and company growth.
These types of information are valuable to contact centers, which cannot be obtained through traditional telephone communication.
Cloud telephony helps you in expanding your talent pool
During the pandemic, many companies were willing to employ remote workers, including those outside of their metro area. As a result, certain industries had to hire more staff, add agents to call centers or fill more positions in operations. The cloud phone enabled them to hire these new employees virtually and onboard them.
Many organizations are likely to continue in this trend. Many organizations recognize the importance of having access to talent outside their bubbles. When your team consists of superstars, you shouldn’t be concerned about your location if you have the talent.
In addition, most employees are demanding remote work, at least part-time. In a survey conducted by PwC, 92 percent of employees said they would prefer to work remotely some days a month, with 29 percent wanting to be remote full time.
Embrace the cloud for phone, communications, collaborative tasks, and more to meet the changing needs of your workforce and their expectations.
Cloud telephony Improves Interactions with Customers.
The world has become smaller as a result of globalization. Nearly every company you conduct business with has its headquarters in some part of the world.
Furthermore, you can no longer count on employees staying in one location. Therefore, it may become necessary to address questions about managing phone calls, voicemails, and even where to keep important documents.
Using a virtual phone solution, you can select where to receive calls. If you cannot answer the phone, it can be forwarded to your home office after a few rings and to your assistant’s phone.
Additionally, you can forward the call to several devices simultaneously. You will then be able to keep track of important calls.
Wrapping Up
Cloud communication has changed the way businesses interact with their customers. As a result, many businesses are switching from traditional telephony models to cloud telephony since it requires no initial investment, quick implementation, and no maintenance costs.
Moreover, their ubiquity has led to increased expectations from customers. Due to the rapid shift in consumer expectations and interactions, technology has been introduced across different sectors of the market.
Its revolutionary nature lies in the fact that it allows a single provider to integrate a chain with multiple actors.
Yet, what makes it most interesting is that, despite it being a replacement for the traditional telecommunication services, it also gives companies new features they can use to boost their productivity and quality of service and integrate them with their customer relationship management (CRM) systems and enterprise resource planning (ERP) systems.
About the Author
Sujan Thapaliya is the CEO and Co-founder of KrispCall. He has a wealth of computer, communications, and security experience. As well as years of experience in the industry, Sujan has also conducted investigative research into issues such as privacy and fraud. Through KrispCall, he aspires to make business communication safer, reliable, and more affordable.
