How to grow using the search function
The search function of Instagram is really undervalued, it basically is another stream of possible followers to your account but a lot of people don’t know how to use it properly. In this guide I will be explaining how you can be able to grow via the search function without a lot of hassle, this can be set up in a few minutes but it all depends on how much research time you want to put into this.
How does the search function work?
The search function uses keywords found in your “Full Name”, it is the bolded part on your profile where you are supposed to put your name on a personal page. Next to that it also ranks the accounts with that keyword based on engagement. That is why, for example, when searching for puppies, the first account that will pop up is not @puppies but @pups. @Pups is ranking 1st because the account is getting 110K-250k likes per picture while @Puppies is ranking 5th because it is only getting 500 likes per picture. This of course is different per account because ‘search’ is filled with algorithmic stuff, but use the engagement as a rule of thumb to predict where an account would land under certain keywords.
Choosing the right keywords
Choosing the right keyword to put in your full name doesn’t require a lot of explanation. Your keyword can also be multiple words, and don’t be afraid to do that as well! ‘Hot Boys’ can be working just as good as ‘Boys’. But you should be focusing on 2 things.
- Your account should have enough engagement to compete with the top 3 accounts under that keyword
- The keyword that you are going to be using should be something that a user would search.
Once you nail those 2, you should be golden
Why you should do this
- Can be implemented in a few minutes.
- Really easy to implement
- Totally free to do
Use an incognito browser to always get non-personalized search results. This way you can see where your own account is ranking and what other accounts are ranking under that search term.