This is very true. My main business account doesnt scream wants to partner with a business. But, recently I decided I wanted to work with more businesses for a future project in mind. Started sending dm’s to some smaller business with a promotiol package or collab interest message and about 1/3 of them were more then delighted, so extra revenue and prodcuts I actually wanted to try.
They may never even crosse my instagram or thought to do business with me if I didn’t reach out to them/