So, one bing support agent advises me to use short broad keywords like for example “weight loss” in broad, phrase and exact. Agent said I got 3-4 words in 1 set of keyword (long tail) and putting them in exact, a searcher must be able to type in these terms in the same exact position to trigger your ad.
And I said short and seed keywords in broad category will only drain my money while making me no money so I went for a bit long tail kws.
Am I right or wrong? And how long do I wait to see some results? I only got 1 impression after like 5 hrs the got approved.