Am I Right or Wrong regarding keywords?

Tools of the trade
#1

So, one bing support agent advises me to use short broad keywords like for example “weight loss” in broad, phrase and exact. Agent said I got 3-4 words in 1 set of keyword (long tail) and putting them in exact, a searcher must be able to type in these terms in the same exact position to trigger your ad.

And I said short and seed keywords in broad category will only drain my money while making me no money so I went for a bit long tail kws.

Am I right or wrong? And how long do I wait to see some results? I only got 1 impression after like 5 hrs the got approved.

#2

5 hours isn’t a lot, give it at least 24-72 hours before making any judgements.

1 Like
#3

exactly, 5 hours are nothing.

#4

Yes fellas. Short broads sucks up money real fast.

But still I wonder why bing agents will give such wrong advice on keywords?

#5

Bing agents are pretty much sales people, telling you to run boarder keywords will make you spend more money in a quicker way

#6

Yes, give it a bit more time as has been said earlier