Food brands are probably the only sector I haven’t worked in but the principles remain the same. Tikok was successful because it rewards authenticity. Create content that people can really connect with. Most people are bored of the ‘perfect insta life’ and are looking to understand what really goes on. Behind the scenes, funny stuff, and ‘home recipes’ might work better. I’d be happy to take a look at your page and give specific recommendations as well.
If we’re talking about in-feed ads which is all that self-serve advertisers can access, create platform native contextual content. I just did a campaign for a major automotive manufacturer who took a TV commercial & resized it. Their ad agency thought it was the best thing ever but couldn’t figure out why it failed. My team came in and did a complete re-edit to make it feel far more real and genuine and it’s now one of the highest performing campaigns on the platform.
Equally, I’m working with a watch e-commerce company rn and they sent me preprepared creative (it was produced by a TikTok influencer). They mentioned as a side note that they included some behind the scenes footage. We edited together an ad including the BTS footage. So we showed ‘setting up the shot’ and then the actual shot. We ran that through black friday and achieved $4-ish cost per conversion (sale) on $300 watches.
I’m also willing to answer questions on brand takeovers, sponsored hashtags, and the other ‘big stuff’ but I doubt many people would find that useful. If you’ve got 50k to spare, it might be worthwhile.
I think I said this on another forum the other day, but any ad agency or influencer who tells you that TikTok ads or snapchat ads or any other new platform are really expensive:- it’s complete bs. All that means is they have no clue how to run a successful campaign.
My clients have included:-
- Major car brand (top 5)
- One of the big four music labels (got to meet some pretty cool people)
- Leading pharma firm
- and plenty of other enterprise and SME clients
- I’ve also done a lot of talent-side work as well. I represented a number of key members of Whoopi Goldberg’s family and a range of other B-list celebs.
Please keep the questions coming, all my answers come from experience and insiders within TikTok leadership, there’s no speculation or guessing.