Any incentive for longer TikTok videos?

Tik Tok Marketing
#1

Hi guys,

I just recently found & joined mpsocial & have really enjoyed reading a lot of the informative posts & comments on here. Especially the information on TikTok & the algorithm it uses as I feel not many sites have an extensive amount of understanding of all of its operations yet, but the community on here has really zero’d in on a lot of it

That aside, I have been watching a lot of videos of TikTok for the past few months but haven’t created any content for it until now. I wanted to get a better understanding of it before I dipped my toes in it. I have a pretty sizable following on my Twitter/IG & hoped I could expand that to TikTok so I worked on putting a quality video out on there.

My question is whether any of you all know if TikTok rewards longer videos (45 secs+) in anyway in regards to the completion rate or does it weigh it the same as a 15 second video? I know that it is much easier to hold the attention span in a shorter video or have multiple watches on it but I wasn’t sure if there was any sort of extra measure given to a longer video that has been watched all the way vs a shorter video other than total watch time?

Thanks!

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#2

I would guess that the avg watch time would still factor in a lot and help

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#3

Keep your videos between 9-15 seconds. Especially if you’re just starting your profile and creating content for the first time. Worse case scenario people dip after watching only 10secs of it. Good, you’d have a 90% completion rate, so your stats would still be DECENT.

Keep it as short as possible(at least 8seconds) and put out good content.

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#4

Absolutely no reason to go over 15 seconds unless you already have a decent sized following. And even then… the average attention span on TT is lower than on IG. Better to focus on short videos, like what @customlogovideos said.

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#5

@customlogovideos it’s interesting you mentioned at least 8 seconds. I’ve come to the same conclusion that shorter is better, but videos under 8 seconds really underperform videos over 8 seconds.

#6

Thanks for all this information! I’ll be sure to keep this in mind moving forward when creating more content.

#7

There’s a minimum amount of watch time required to register in the system it seems.

I’d you download MEMU and run the emulator and peep at the backend, you’ll notice videos under 8 secs don’t get counted unless they loop twice.

Weird but ever since then, I tested it and it seems every video under 8 (unless high loop time) usually tanks after about 100k

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