I mean it’s not hard for me to upload a story to Instagram and reupload it to snap chat as well.
Are we seeing a come back with snap chat? I am noticing a lot of popular creators starting to use it quite a bit.
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Maybe in some creator circles, yes—but more popular creators posting on Snapchat isn’t enough to call it a broader comeback. If they’re already making Instagram Stories, reposting them to Snapchat is an easy extra step. The stronger signal would be creators making content specifically for Snapchat, rather than just keeping another Story feed active.