Your brand’s goal as an automotive firm is to get the audience moving.
They need to know you’re trustworthy and provide high-quality items. It is critical for buyers interested in purchasing a car to create a level of trust with the seller.
Despite its diminutive size, your logo design carries a powerful punch. It conveys a message to the consumer, so ensure that it says what it should.
Are you in charge of designing an automotive logo? You needn’t look any further. We’ve got five helpful hints to help you do it right.
Get Creative with Symbols
Many businesses believe that when designing an automobile logo, they must include a car. Alternatively, they believe it must be something car-related.
We don’t recommend going for something completely out of the blue (unless it works with your brand of course). But you don’t have to limit yourself to cliches.
Consider Mercedes-Benz (the sixth best logo of all time) or Kia. With their own emblems, several well-known dealers have built great businesses.
Have a Long Term Plan
As previously said, you must be trusted because you work in the automobile business. Longevity is an excellent approach to create trust.
You may do this by developing a timeless design that will stand the test of time. You don’t want to design around trends, but that doesn’t mean it can’t seem current.
The stylish red design of House of Cars is a superb illustration of this equilibrium. It’s assertive but not domineering, and it’s warm but not overpowering.
USP of Logo
The finest logos will leave their viewers with a single thought. It’s the crucial component that allows consumers to connect with your brand.
So, in order to connect with an automotive consumer, you must carefully assess your audience. What is the one thing you want your audience to remember about you?
It might be your friendliness or the quality of your service as an auto store. You must include such elements in your design.
Give Importance to Color Psychology
The color is self-explanatory. Again, think about the image you’re attempting to convey. How can you convey it most effectively in color?
Here are some common examples:
- Red means Bold and active colors
- Yellow means Friendly and warm colors
- Blue means Calm and reliable colors
- Black means Powerful and dependable colors
- White means Easygoing and simple colors
- Brown means Rough and strong colors
If you’ve ever engaged professionally with a designer, you’ll know that they never simply provide one alternative. Try out a few different logos and solicit feedback from your relatives, friends, colleagues, and organizations to determine which one seems appropriate for your company.
Create an Illustration
Final thing we’ll say is to think about how your identity will fit in.
Because there is so much rivalry in the automobile sector, we recommend incorporating your name. This prevents you from being misidentified as one of the other males.
We also recommend modifying a current typeface for an additional distinct benefit. Use empty space and prevent using flashy fonts.
Choose the Best Font
Individuals who do not have an artistic eye may not know how significant font is in creating an excellent logo. The typeface you choose will have an impact on how people view your brand.
You want your symbol to exude expertise and refinement. If you use a typeface that is too informal or light-hearted, your customer base may not take you seriously.
Fonts that are more rectangular, for instance, emanate reliability, whereas rounder fonts are better suited for leisure or amusement businesses. If you want your logo to be font-only, the font you use is much more critical.
Play With Negative Space
After you’ve decided on the typeface and color scheme, make absolutely sure you choose a distinctive design that works well for the location you’ll be using it.
If you want to sell items, create a logo that people would like to wear on a t-shirt. If your brand will be displayed on a sign outside your shop, be sure it attracts attention without being too obtrusive.
The finest logos strike a balance between familiarity and novelty. You want your customers to trust you and your goods while still displaying a modern sense of style.
Add Motion
Vehicles are designed to move by definition. They transport us from A to B. (and in some cases, very quickly). Using various graphic components, reflect the pleasant, pleasant ride of your automobiles in your design.
Speed-related symbols can be used to demonstrate motion. This logo has a speedometer implying a rising speed. The other side of the design similarly suggests a fast-paced movement.
Associate Brand Visually
If there is no term in the corporation that immediately associates the brand with automobiles, symbols might be used instead.
To visually associate this firm with automobiles, the outline of a car over the company name is used. It employs the very same colors (navy and gray) in the automobile design as it does in the text to visually connect the brand names with the company’s customers. Many logo design services today give special importance to a brand’s visual appearance.
Use Power Colors
The use of strong colors allows the spectator to subconsciously identify your items with power. Blue is also a popular hue for a multitude of reasons, ranging from representing reliability to instilling a sense of tranquility.
You may utilize thick block typefaces to further convey power in your design (as both of these did). Your audience will be impressed by a mix of powerful colors and powerful words.
The creation of a logo for your automated business is critical to its success. Getting a compelling logo without breaking the money, on the other hand, should not be difficult.
Ready to Get Your Logo Designed by Experts
At Unique Logo Designs, we have some of the best logo design experts on board that can help you have a creative and attractive identity for your brand. Learn how the Unique Logo Design team can help you alleviate your business performance by having the right business strategy in place.
Get in touch today to discuss your project with our logo design experts.
About the Author
Mack Chris is an SEO specialist with more than 5 years of experience in promoting and marketing brands in the digital world. He loves to read and share his digital marketing experience with the rest of the community. In his spare time, he enjoys drawing, sketching, plays football, and goes swimming.
We have a robot for the symbol