Big Brands Gaining Followers

Hi Guys,

I have notice a pattern on instagram, big brands gain a lot of followers on instagram some can go up to 25 K do you know how do they do that and what type of advertising do they use ? Or is it only due to brand recognition ?

Thank you

Most of these brands have some sort of influencer program OR do periodic giveaways on their page to drive engagement and boost their following.

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I am mainly looking at big watch brands and you are right for the influencer program, many have ambassadors but not all of them. And they do do giveways as it is mainly luxury brands. I am really trying to figure it out. Thanks for your answer.