Serious question about leveraging other people’s brands to promote your services.
Let’s say that you want to email 100,000 people about your new business podcast.
Obviously, if someone like GaryVee would promote it for you inside the email, you would get way better results.
So what if you add a photo of GaryVee, and say something like, Hey my friend “name” just opened a new podcast, is freaking amazing, check it out.
This is something that I thought on the spot, but there are definitely ways of manipulating someone’s identity and using it as leverage, without exactly stipulating that Gary is the one sending the email.
Does anyone know or at least have a strong opinion about what could happen if this goes viral?