Catchy bio ideas for better FBR?

Instagram Marketing
#1

I’m working on my personal account, and I’m new to Instagram. I noticed most of the accounts follow a standardized scheme for their bio (classic emoji + item list style), so I was wondering… what is the gold standard for bios? Should I be including hashtags? Which ones? Emojis? Location?

I haven’t found any info on lv1 about this particolar matter – am I missing out on something?

I’m looking for ways to improve my conversion ratio from a small account (1.1k) with good/great organic reach, since all I’m getting is a bunch of likes and no follows at all.

It genuinely looks like my content is good judging by ER, but I can’t seem to get followers without using F/U – and even then, FBR is very low.

Any ideas?

Thank you all – love this community!

2 Likes
#2

A good cta, and emojis is all that’s needed. Split test a few different layouts and see which one brings the best fbr.

#3

Just find an account like you want, that has good numbers, and make your bio similar to theirs. Not copy, of course, but use theirs as a template.

#4

So is the usage of emojis universally accepted as correlated to higher FBR? Kinda afraid they look too childish since I’m in the wine niche!

#5

They help draw attention to the bio, in which you would have your CTA. One should use them hand in hand to achieve the best results.

1 Like
#6

Thank you for your insight.

#7

In my opinion icon can be used but it should be all icon on the left like list symbols or most of them the same color. otherwise i think it is too chaotic or like you said childish.

#8

Follow me or you will be haunted for the next 10 years :smiley:
There are a lot of creative BIO ideas, they are mostly used for niche accounts and private accs to get more followers

1 Like