Hi all - I’m looking for help.
I run a client FB ad account for a great business. They work in road safety - it’s legit, highly commended, and I would hope not the problem.
Unfortunately, their FB ad account just got disabled - I’m trying to work out why and if we can get it back?
The violation was apparently:
- Circumventing systems:
Ads must not use tactics that are intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad’s content or destination page.
Examples
-Use unicode characters or symbols in ad text with the intent to obfuscate words or phrases
-Restrict Facebook’s access to an ad’s destination page
-Attempt to create new advertising accounts after we have penalised existing accounts for violations of our policies
On their first run of ads, everything goes smoothly, is approved, and running fine.
I’m split testing, so go to change one low performing ad after the weekend. I change one audience parameter and the ad goes back into review.
I decided it was a crap ad, so I’ll stop it. Then the ad gets rejected and the account disabled.
It’s the same ad. One audience change. Everything disabled.
What caused this?
Was it the act of stopping it while it was in review?
I’ll go through the normal appeal process, but it would be great to know why this happened.
Many thanks.