Difference IG boost ads and FB for IG

Hi there,

I wonder if there’s a difference between promoting a post in the Instagram ad vs. creating an ad in FB ads manager for Instagram?

Or is boosting an IG post equal to boosting an FB Post?

It’s better to create an ad in the Facebook Ads Manager because you have more filters to select in your audience. If you know your audience well these filters can help you get better engagement in comparison to boosted posts. When you boost your post you’re using a broad audience that is suggested by Facebook.

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I personally haven’t tried boosting my posts on FB because there aren’t any advanced options for filtering and targeting your audience well. Also, you can control how much you want to spend in FB Ads manager so I would always go for that.

Thanks for the replies.

@Jaha, i think you mean IG in your first sentence.

How do you go about setting up the FB ads to target and reach people? I find it quite difficult to get the settings right