Hi all,
I have a very surprising observation to share with the community. I have read in a number of articles that the Instagram algorithm decides the reach of posts based on how a sample of users interact with the post.
In the past weeks, I have posted a few posts with almost similar images(attached below), almost similar captions, and exact same hashtags. I assumed that the posts would have significantly different reach based on the working of the IG algorithm. However, I observed that those posts had almost similar reach although the posts had a very different engagement.
I am wondering if there’s something “deterministic” going on behind the IG algorithm that we can learn from this observation or this is happening purely by chance. Anyone observed a similar pattern or can help me understand why this might be happening?
There is so much that goes on when you post.
What time of the day/ week?
Did your audience like the first one and do they like similar ones after?
How did it go well with hashtags and explorer?
On my big account I can post the same posts and get very different responses depending on the time I post and how many of my actual followers like the post within the first hour. If its a lot ill hit explore and hashtags. If its not then it will just stay low and be only my loyal fans that liked it.
I think its the same of its only your loyal fans. But once you hit explorer or big hashtags then it varies heaps.
The engagement on the posts is very different. And most of the reach ~70% comes from the hashtags and “other section”. I am assuming it might just be that I’ve used a decent set of hashtags since these posts also have maximum reach from hashtags from ~100 posts.
Yes, because you can have two same patterns and opposite and different experiences about two same things. I’ve heard such cases so that’s why I say it’s a million-dollar question
