Engagement formula algorithm

What is the engagement algorithm of instagram? I want to manually calculate it and I cannot find any formula on google or I am just blind

Say you have a following of 2,500, your ‘engagement’ is measured by your likes and comments combined per post, divided by your following.

1 Like

Add the recent likes&comments from the latest (12) photos and divide by the number of photos added.

then take that number and divide it against your total followers.

Example:
Last 12 photos have 5400 likes and comments total
You have 50000 Followers

5400 / 12 => 450 average per photo

450 / 50000 => 0.009% Engagement

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You could also just use this tool and skip the math
https://phlanx.com/engagement-calculator

3 Likes

Also remember that the bigger your account gets, the engagement rates drops naturally