Wrote this on Facebook and posting it here – OG’s its basics, new people it’s your bread and butter.
First rule – post what your followers like – not what you like. They don’t give a rat’s ass if it’s HQ, perfect size, Golden hour shot, sprayed with holy water on a day with a full moon that sang Gun’s n Roses exactly at 11:11, if they don’t like what you thought should be viral – they don’t like it. Post more of what they like.
1, the client is an influencer of swimwear – 305k
plenty of beach photos, bikini poses, family poses.
the problem – er and comments going down.
Looking at her profile – water pictures alone with sand and the sky and shoreline – least amount of likes
Family pictures – boyfriend, mom/dad and her daughter second least amount of likes ( except with her daughter – indoor shoots least amount of likes/outdoor most amount of likes)
Bikini poses – highest likes, face third, front pose second, back pose looking at the camera highest amount of likes.
Action – Archived all pictures of just the outdoors with no human present, archived all family pictures except of holidays( Christmas and birthday),
On poses – post one album( 2-3 pictures at all sides every other post with new bikini – post one picture rotating from back and front every other post –
Kept posts to 5 to 6 a week. one every 1.20 days.
The result – ER tripled.
Look at your account and see the low likes – what/where/when -
Look at your account and see the high likes – what/ where/when
Do more of what your followers like – simple, not everyone does it.
Edit – in comments on this post they asked about ‘sex sells’ and how to apply to other accounts – here was my reply
‘there was another one I did not mention in case studies. Maternity account. Low likes on outdoor pictures and high on indoor family settings. She took off outside pictures and focused ‘family time’ inside. I used the same methods I described here. She has higher sales while ER went up slightly. Same methods different purpose . No sex selling’