I’ve seen a lot of posts here mentioning hashtag’s reach is very low/suddenly dropped and apparently there are no standard reasons as to why that might be happening.
I was exactly in the same boat a few days back. We are into the social media and AI niche and post mostly tips/ tricks, niche-related info, and likes. The reach of our handle was not going above 8-10 no matter which hashtags we used. We tried different strategies like using low volume hashtags, mixing hashtags having different volumes, etc. with no luck.
Finally, we started getting some results - more than 10x the previous reach. So, I thought of sharing what we did.
What did we change? Variety of hashtags that we used in the same post.
Earlier we used to put in hashtags that were relevant to the content but very similar to each other. For ex. If the post was about “Social Media Influencers”, we would just use hashtags related to social media and leave out the hashtags related to influencers.
What we observed since the last few posts, the reach from hashtags significantly increases if we put hashtags that are related to every aspect of the post. For ex. If the post is about “Friday Giveaway in a social media niche”, we would include hashtags related to the weekend, giveaway, and social media.
Let me know if any of you have observed the same trend.