I think the best way to not have the stress of paying for the ads yourself is to make sure they have their own facebook ad account for their business with their business credit/debit card attached. They then grant you access to the ad account and then the budget for the ads get’s billed directly to them at the end of the month.
I think you can setup a Facebook AD account for each client, and then add them as Manager (or some other role) so that they can add the card to this account.
If they’ve never ran fb ads before, I tell them to click the arrow in the top right on desktop and go down to “create ads” this will open up their fb ads account associated with their personal profile. From there, I tell them to input their payment information into the fb ads manager and I ask them for their ad account ID. In the url it says “…business_id=xxxxxxxxx” the xxxxx= their ad account ID.
Then, I go into the business settings of my fb ad account and request access to their FB page and their FB ad account in order to move forward. I ALWAYS request admin access as sometimes advertiser has restrictions that limit the ability to do my job.
Hope that helps, adn feel free to ask any questions!
Yes do this, add the as an admin to the Ad account and send them the “credit card link” or create a new ad account at the meeting and let them insert the card details there.