I would recommend you to read this to learn more about what the Pixel is and what it is capable of 
https://www.facebook.com/business/help/742478679120153
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Ok, so here the latest, I have got a potential sale so my targeting has worked, is there anything I can do to find more similar customers?
@thelibster In my opinion, your main ad pic should COMPLETELY STAND OUT. When I’ve run ads on FB, I’ve noticed a change as soon as I change the pic to one that stands out more, kinda like your bio pic on Instagram. I would start with that because I think your main pic on this ad is lacking. Just my opinion though.