I’m looking to expand my management service into using Facebook in the coming months but the first step for me is reorienting using Facebook for business purposes so that I can use it both for myself but also for my clients.
Trudging through these forums there’s a lot of information but most of it is exceptionally outdated (ie 2017) or just referring to different things that can be done but not why or how.
I don’t mind researching and learning but I’m suffering here from information overload so I’m hoping someone more familiar with this particular service can stop me from spinning in circles and point me in the right direction.
To start I’m just looking for basic strategies. Assume an account eventually intended for business is created. No friends, no pages, no groups. What are the general next steps to moving forward?
Here is what I’m assuming based on my research (feel free to correct me if I’m wrong)
#1 Add bio and setup account so it’s not so bare bones.
#2 Post a few stories on the wall, perhaps a few of my IG posts. Something to at least have something there
#3 Start searching for groups relevant to my niche (although not sure what to look for to determine group quality yet)
#4 Join said groups or apply to join said groups
#5 Start engaging in the groups*…preferably through some level of automated means but not in blatant self-promotion…more just to get noticed as a contributor
#6 Build one (or more) pages
#7 Start putting content on the pages and share with the above groups from time to time
There’s still a lot of “not sure” factors. I’m not positive what is considered a high quality group to go for, general expected etiquettes with FG postings, limitations on automation I need to be aware of, things I should prep for accounts I plan to keep to deal with FG security (I read something about having multiple profile photos of the same individual for verification things). I don’t even know if the above is all correct for improving reach.
Should I also be trying to encourage people to become my friends? Should content be exclusive away from Instagram or is it okay if they’re shared.
As I mentioned before I’m not looking for anyone to walk me through everything step by step (although the more help you’re willing to offer I’ll gladly accept). I would however appreciate at least a nod if I’m moving in the right direction or pointers if there’s anything I’ve missed or gotten wrong.