Good evening marketers!!
I saw this article yesterday and I want to share it with you: https://www.socialmediatoday.com/news/instagram-and-facebook-add-new-features-for-pridemonth/556568/
Basically, because of the pride month, Instagram now allows you to change the colour of the story! That means that, once people see your different colour story, they will click it, wondering why is different form the others!
To do so, you only have to post a story with the hashtag “pride” (and if you want, you can hide it, so people won’t understand why your story is different and ask you).
Also, if you use the hashtag “pride” or similars, it will appear in the colours of the rainbow.
Btw, you have to update IG to the last version!
Have a nice week!