A plant shop could ask in a Story poll: “What’s harder: choosing your first plant or keeping one alive?” The vote is only the starting point. For people who choose choosing, send a short follow-up with two beginner-friendly options and the light each needs. For people who choose keeping one alive, send a simple soil-check tip before suggesting another plant. Each group gets an answer to the problem they named.
That beats sending every voter the same product link. The first group needs help deciding; the second needs confidence that their next plant will last. Keep both follow-ups equally brief, with one question at the end: “How much light does your spot get?” or “What usually goes wrong with watering?” The replies can show whether the advice opened a useful conversation.
To compare the two paths, record replies divided by people contacted in each group, not just total replies. If you include a relevant guide link, track taps for each follow-up separately. A smaller segment with more replies may reveal a stronger need than the winning poll option.
How do you currently follow up when a Story poll splits viewers into two different needs?