Google Adwords Optimisation

The Free For All Lounge
#1

Does anyone use Google Adwords for marketing their services?

What tips could anyone give for optimising an account and ensuring that the CPC is as low as can be.

Any help would be much appreciated.

Thanks

#2

Hard one :slight_smile:

You know most of us here prefer free traffic from Social networks :smiley:

3 Likes
#3

the price is the price with CPC

#4

I think there are a lot of materials/articles on this topic which can be found in Google.
As Adnan mentioned we prefer free social media based traffic, although you can use paid ads too. :smiley:
Nobody seems to know the best answer for this here, so I would search in Google for this. :slight_smile:

#5

Use negative keywords from day 1.

Split test ads (at least 3 per adgroup)

Split test landing pages

… If done right, this should keep you busy for a while… unless you’re already doing this.