Ethically, yes you shouldn’t create fake reviews.
But not everything we do here is above board right?
A few “seed” reviews does wonders for getting plenty of real reviews. You just have to have the ability to back them up and have and create real positive reviews. In a crowded market it is absolutely not unusual to have fake reviews. Many companies ask their employees to write reviews, and I’ve gotta tell ya, I’ve seen that go sideways a lot.
I wouldn’t go buying fake reviews from a panel. You need an agency or someone really reputable to do them as part of reputation management. There are ways to scale, but it’s not cheap or easy.
You can however automate ways to get people to leave real and positive reviews with little to no input. That however is going to cost you per review. Look for someone who does reputation management and comes recommended.