Hey guys, since I’ve been learning a lot in this forum in the last couple of weeks, I decided I would share a simple, straightforward method I use to achieve a higher follow-back-ratio (~35-50%) for my accounts.
Disclaimer: I typically use this method if the current goal for the account is to get many followers in a short period of time and to get social proof and NOT if the goal is to achieve a better engagement-rate, find the perfect customers etc.
-> I always use this method for new/small accounts, since I believe social proof is (sadly?!) a very important factor in SMM, once I have a relative good amount of followers, I typically (not always) use different methods with even better targeting! (follow-back-rate goes down to the common 10-15%)
So here goes the method:
Find as many large accounts in your niche as you can (min. 30) and follow all of them! (Make sure you use an account you’re not actually growing for this task, you’ll understand why! It should preferably be an account with a profile pic, a bio, some posts and some followers, basically a “real” account)
Wait around 24-48 hours, many people will have followed your account
Use those accounts that followed you as sources for your account. Use “Follow followers of target accounts”. Those accounts, you guessed it, are doing f/u themselves, meaning their followers followed them back because they followed them -> they will probably follow you back aswell!
Make sure you properly analyze those accounts first though. Use tools like igblade, ninjalytics…
Now, like I already said, the followers you’ll get with this method are not necessarily going to be of the best quality, since they may have just followed you back because you followed them, not because they like your content. Using filters like “has a profile image”, “has min. 2-3 posts”, “has under 1000 followings” etc. will help you get the better quality accounts to follow you back though.
I would advice you to constantly keep track of your engagement rate. Typically it isn’t the highest while using this method, but if you used filters properly, it will still be ok. Then decide depending on your goals if you want to keep using this method, or switch to a method for better engagement rate, sales etc.
Again, the main purpose of this method is to build quick social proof, while still maintaining a relatively good engagement rate
Note: Point 1 just showed you the fastest way to find people in your niche that are using f/u to grow. Keep in mind that most of the good marketers using f/u don’t typically use the large accounts in the respective niches as sources, but actually smaller ones (I’d say under ~300k) with better engagement rate. With more research, you can find better quality accounts doing f/u and use those as targets. This will deliver better results in terms of “quality follow-backs”.
I hope this guide helps some of you, if you have any questions or feedback regarding this method, make sure to let me know!