Hashtag Guide for Noobs

Recently I’ve been venturing into one of Instagram’s most important functions for account growth: hashtags. Because this community has given me so much, I just wanted to go ahead and share some hashtag tips for you guys.

Finding Hashtags:
When finding initial hashtags for a new account, there are a number of services that will help you get a list of hashtags related to your niche (ex: displaypurposes, allhashtags, jarvee, instagram). I would recommend to accrue about 50-100 hashtags related to your niche.

Organizing Hashtags:
Get the post count, average likes, and average comments for each hashtag and put them on an excel sheet. Create a new column that adds the average likes and average comments and do the same for your account. Separate the hashtags that have a value that is lower than your account’s from the hashtags that are higher. Now when you include hashtags in your post, input a mix of the low and high ranked hashtags with the majority of them being the lower ranked ones. With the lower ranked ones, you will have a greater chance at ranking your post when people search for that specific hashtag.

General Noob Tips:

  • do not use the same hashtags over and over or you will get “shadowbanned”
  • vary your hashtag amount (25-30 hashtags per post)
  • instagram does not punish your account for having the max amount of hashtags (the more the “better”)
  • find a perfect balance in which your hashtags have a higher engagement than the top post and the post count is high for that hashtag
  • likes/comments (esp. from your own followers) during the first hour after posting are a huge influence on your ranking of your post
  • searches for hashtags on instagram is different for every user
  • 10 Smaller Hashtags (10,000 to 50,000 total posts)
  • 10 Mid-size Hashtags (50,000 to 200,000 total posts)
  • 10 Large Hashtags (200,000 - 2,000,000 total posts)

I’m still fairly new to the game, so feel free to criticize or improve upon my current method for hashtags. Thanks guys!


Nice starter guide! :smiley:

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i think one important thing is post image quality,beautiful image with good hashtag to post on instagram,like and comment will increase,and instagram auto push your post.


Yes content can literally carry your account, plus geotags are always a bonus.

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Nice guide, thanks.

Hashtags is something I need to improve on so this really helpful.

Do you use a tool to randomise the hashtags you use or pick from them manually?

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I use the dynamic hashtags option in Jarvee.


How do you get the average likes and comments?
Great thread!


I personally use Jarvee to scrape the data

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