Hashtag Reach higher but Organic lower

[Hexe]

https://mpsocial.com/t/how-can-we-grow-our-following-these-days/81743/40?u=hexe

Pasting an answer I wrote in September. It’s not that new, it happens sometime already.

@Hexe

It seems that IG follows a formula to determine a range of minimum organic reach for each account and this range of reach will be shared respectively among the destinations you give IG. Eg. when you use location and no hashtags it will share your amount of reach between these two destinations, so you ll get an amount of people who will see your post through location and the rest will be your followers. If you use hashtags and location again it will share your reach among the three. When I used nothing else, ie no hashtags no location, i noticed this peculiar thing, that the reach increased though the ‘other sources’, as if IG didn’t want to show my post to more followers than the usual range it does !!! As for explorer, it did show up in the analytics when i didn’t use location or hashtags, but was a small amount of views.

P.S. Theoretically, you will get the most amount of followers to see your post when you don’t use hashtags or when your hashtags don’t work well. That’s what happens to me also.

P.S2. Some people also don’t use hashtags because that way their post get more views from explorer.