I need some help understanding some of the bit.ly link stats in some scenarios. I’m not experienced with bit.ly for starters, but nonetheless, the following doesn’t make any obvious sense so help is appreciated.
I have two examples of bit.ly links which are in the Bio links of only 1 Instagram account each (one is to a YouTube video, the other just to a website).
The YouTube video bit.ly link has stats saying:
The Website bit.ly link has stats saying:
Since they are both only posted on Instagram, why is there so much data coming from Facebook, and in this instance what would be accounting for the Email, SMS, Direct clicks? And also, why is it reflecting so few clicks accounted to Instagram then, since that’s the only place the link is posted?
It seems hard to accurately judge the stats if it’s all over the place like this. Insight is really appreciated!