How did reels change the landscape?

Instagram Marketing
#1
  1. Do clients demand it?
  2. What new growth services it instigated?
  3. How much did it change the definition of ‘growth’?
  4. How much did it change the techniques required to grow an account?
  5. If you provide overall account management services (conceptualising & creating content, posting, may be a little automation), have you changed the deliverables of your monthly packages now?
  6. Can you say reels are pointless or less feasible to any niches? If yes, what are those? And why do you say so?
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#2

I’ve noticed that Reels have much much lower threshold to enter top section in hashtags. This doesn’t answer your question directly (and I am curious to hear some opinions on your points, too), but since this feature is new, and is put in place strategically to compete TikTok, IG gives is so much preference in ranking.

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