I just checked my Facebook page’s stats. Reach is 70.000 for last week. That sounds kind of awesome but I checked page views (which I always thought to be the same thing): it was less than a measly 200! WTF Facebook. If reach does not mean views what does it mean?
About my page, its a print magazine’s profile with almost 60 thousand likes. We promote every post with around less than five dollars (in local currency - Reais) and we used to get from around 1 to 3 thousand reactions on each post. In the past few months this has dropped and dropped and now we struggle to get 100. Does anybody know what happened? Why is Facebook penalizing us?
