How much is the value of an account with curated content?

Instagram Marketing
#1

I’ve been only working on one personal account so far but toying with the idea of a second account with curated content only (since I typically save them for my own benefit anyways). Is there value in owning such account assuming the content will be top quality, with credit to original content creators.

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#2

Could be. I’d say it could be done with a broad variety of niches, you’ll have a lot of competitors so you should add something unique too it.

If you want I can take a look at the account and help you with ideas or a logo :smiley:

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#3

I got offer on logo creation but not sure where to put it I think a pic of myself has more personal appeal than a logo as my profile pic. After all I don’t want to appear like a business since I’m not really - a personal account with focus on fitness and style. What do you guys think?

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#4

You know what they say “Content is King” so if you have good content that I’m sure it will be of value. Oh and “engagement is queen” so don’t forget to interact with your audience as much as possible.

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#5

So great content… even created and owned by others make a curated account valuable?

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#6

Having an engaged audience makes an account value. And high quality curated content engages an audience.
Most people like it when you give credit where its due, so the idea of tagging the creator is good and it helps your visibility.

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#7

I would say 5$ per 1000 followers. Assuming you have a nice engagement rate

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#8

There’s a guy on swaped selling a 1,2m travel curated account with 2,5 er for 38k!

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#9

Whats “swaped” is that a webmarketplace?

#10

Swapd.com it’s a website where people sell accounts to each other’s

#11

Are you sure that’s the website? :rofl:

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#12

Well with travel it makes a lot of sense to curate content for selling the account. What’s the use to buy a travel account with the original owner in each post and not being able to maintain the same content after taking it over. However 38k for 1.2M followers is quite crazy! According the post above that 1k follower be worth $5, it’d be benchmarked at 6k instead. Did (s)he find a buyer?

#13

I don’t think so. I know the handle of the account too. It’s not that amazing. Barely 100 comments on each posts.

#14

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