Looking for advice and or to connect w/someone to exchange ideas, tactics, etc. I work by myself all day and have no one to bounce ideas and share knowledge with.
So first off, here’s my website and Instagram.
I personally think the website & Instagram are extremely legit (as of the last 2-3 post, I have 90 picts scheduled & ready to go on this professional calibre. I will be posting on IG stories 4x a week w/5 posts as well. The bracelet posts were just content fillers while I built the backend “brand”)
All accessories are shipping in a custom Magari Box w/a custom leather bag, card of authenticity, etc so the branding and packaging is legit. My bracelets are the only things that are priviate labeled everything else i’m just packaging as if it was a magari product. All shipment and fulfilment is from the US,
CURRENT ADVERTISING METHODS:
+Right now i’m running engagement campaigns targeting different adsets to build up my “warm audience”
+Remarketing for purchase conversions using website views and page endgamenta
+Running LLA’s on purchases conversations on my website views
+I’m running the collection ads, so it’s a picture then a shoppable gallery of my images underneath
**I am not retargeting on IG Stories, should I be?
At the moment I am not making a return on investment and know I should not be because i am building a BRAND, I am not selling the new cool widgit from aliexpress, I’v done that in the past, it’s cool but not my long term play.
How often should I switch up the creative for retargeting?
+2 new pieces of content per month. (1 new video, 1 new photo)
Is there anything else really I should be doing? Just keep on collecting data, building my warm audience and retargeting, right? I have experience w/Facebook Ads for local biz, gathering leads, selling bs aliexpress products but not brand building. It sucks when ya spend 1k on ads month 1 and dont see an immediate ROI.
Hit up the influencer game hard and remarket heavy on IG and Facebook
I want to offer them x amount of dollars in product and potentially free service on my IG Growth ($100 a month value) I might pay some but if I can give them $20 worth of product for a “$200” post i’ll play that game all day. I will have VA’s manage the collection of influencers and my intern / mentee handle the negotions and deals.
I should get this up and running ASAP, right? How should I allocate my budgets?
20% retargeting on fb (should i ditch cold traffic from FB ads in it’s entirity)
Also, mailing lists, automation, etc are all set up as well.
Looking for some direction on what I should do and a little bit of guidance. I have the branding, product and website down and now it’s just time to spread the work.
If someone else is experienced would love to chop it up and talk. I would not say i am an expert but def not new to this game.