How to compose a bio

Your name and username are the only things IG uses in search queries - so what you add under “name” will show up in results, not in “bio”.

For example, if your name is John Smith and your page is on fur coats - enter your name as “John Smith Fur Coats” rather than put fur coats in the actual bio.

If it’s a slave account, you can @main in the bio - although unsure if doing this too many times will lead to a ban.

Using appropriate emojis alongside skills, keywords, and values of the account and target audience will give it a tidy look.

Finally, some influencers or repost pages advertise their branded hashtag here.

You can also change the font in both the name and bio area. Some fancy fonts really pop in the eyes.

Don’t forget to include a CTA