I run an ecomm brand and have played around with IG automation for the past 5 years.
I’m looking to move into Tik Tok by finding small influencers I can use to create ads for me - giving them the products plus cash to create content.
The issue I’m running into is how to actually find small accounts. When you search a hashtag, it always pulls up the most liked videos - there is no way to see any smaller accounts.
On Instagram, it’s incredibly easy to find micro influencers - just look through the followers of the big accounts in your niche. But, it’s proving to me much more difficult on tik tok.
Ultimately, I’m looking for 10-20 influencers to create videos for me and I’ll test them all out as ads.
Tagging resident expert @Putt
Appreciate the help!