Many of you are probably already familiar with running Facebook Ads to generate orders, writing content to drive sales, and optimizing pages for SEO. However, during economic downturns when fuel prices and other costs rise , many business owners become more hesitant to invest in advertising.
Currently, SEO for Fanpages is becoming a popular solution for business owners because it helps attract potential customers without spending too much on ads .
Why Should You Grow Your Fanpage?
Advertising is becoming increasingly difficult, and marketing costs are weighing heavily on business owners.
E-commerce platforms are increasing their fees, and shipping companies are also raising their prices .
The Facebook market is getting more competitive , and Zalo has started charging businesses for usage.
In recent months, things have been extremely challenging. So, mass SEO optimization for Fanpages is a must. If you’re new to this, start working on it right away!
How to Manage Multiple Fanpages for Beginners
2.1. Preparation Phase
Create an Excel file to manage content, Fanpage names, and other page details.
Have at least one Business Manager (BM) account to manage all pages.
Use content posting tools like ATPCare Content, Fplus, or other automation tools .
Have 3-5 strong Facebook accounts .
Spend 1-3 days creating Fanpages .
Design logos, cover images, and other page content .
Conduct thorough keyword research for your Fanpages (detailed guide below) .
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2.2. Launching Multiple Fanpages
Each account should create at least 5-10 Fanpages (using automation tools can increase the risk of being banned , so proceed with caution).
Add 1-2 backup accounts as admins in case the main one gets restricted .
Link Business Manager (BM) to avoid account verification issues .
Post content and complete the 5-10 basic setup steps for the Fanpage.
In the first week, post at least 5-10 times to establish trust
Keep track of page activity using an Excel file and note posting dates when managing hundreds of Fanpages.
2.3. Keyword Research for Fanpages
Keyword research is the hardest step for beginners , but follow these steps to find the right keywords for your Fanpage:
Step 1: Clearly define your target audience .
Step 2: Use keyword research tools like Keywordtool, Keyword Planner, or manual methods to find keywords .
Choose a tool → Search for relevant keywords → Group similar terms.
Select keywords with a search volume between 10-100 for best results.
Choose keywords based on industry and customer needs .
Note: Google does not index Facebook, so keyword research is for reference only. But just go ahead and do it!
Step 3: Save a list of 10-50 keyword phrases .
Step 4: Optimize your Fanpage name using these formulas:
Brand Name (e.g., ATPCare)
Brand Name + Industry (e.g., ATPCare - Marketing Solutions)
Brand Name + Industry + Customer Need (e.g., ATPCare - Marketing Solutions for Businesses)
Brand Name + Industry + Location (e.g., ATPCare - Marketing Solutions for Businesses in Ho Chi Minh City)
Industry + Customer Need (e.g., Marketing Solutions for Businesses)
Industry + Location (e.g., Marketing Solutions for Businesses in Ho Chi Minh City)
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2.4. Increasing Engagement for Multiple Fanpages
Based on my experience, when someone likes one of your Fanpages, they will also see many of your other pages in the same niche .
In the first week, post consistently to boost engagement .
Use a Facebook account with 2k-5k friends , browse through your pages occasionally, and use the “Invite All Friends to Like Page” function to quickly grow engagement .
… (Maintain this strategy for at least a few months and observe the results. )