How to handle an expensive product?

Tools of the trade E-commerce
#1

I was wondering if there are people here who work selling or with clients that sell high-end products like $500- $7000 items.

I currently am starting a luxury decor business and do not really know where to go to get traffic, my goal is to hit the demographic of women around the age of 55-80.

I was thinking of using FB ads but would not know if running ads would ruin my products’ authenticity and make them seem less luxurious. I really do not know where to begin with advertsing so curious to hear others’ opinions.

#2

Hi there, usually for high ticket services we prefer to use SEO methods and organic traffic since it is really hard to find clients through fb & IG ads for high ticket services or products however what I suggest you do is make a good website with showcases of your work and build instagram and facebook fanbase and grow organically on both sites (even tho facebook is better for older ages)