I built a demo to learn AARRR. Does it make sense?

The Free For All Lounge
1

I’m learning growth marketing, so I built a small interactive funnel demo to better understand AARRR.

Even if you’re not a marketer, it matters if you’re building and trying to grow something.

This is just a demo to get a feel for the metrics, not a real analytics tool. It works best if you pair it with your own reading.

  1. What confused you first?
  2. Would this help you think about your own project?

aarrr.mycolaos.com

2

The useful difference is whether each metric leads to a product decision, not just a number moving on a screen. For example, acquisition is usually easy to define, but activation and retention get fuzzy fast: what exact user action means they found value, and what return behavior would make you change the product rather than just chase more traffic?