I’m learning growth marketing, so I built a small interactive funnel demo to better understand AARRR.
Even if you’re not a marketer, it matters if you’re building and trying to grow something.
This is just a demo to get a feel for the metrics, not a real analytics tool. It works best if you pair it with your own reading.
Yes—the AARRR demo works as an interactive funnel demo and would help me map a project; the first confusing point is the Retention section. “Better onboarding” and “Email reminders” show +25%/+15% activation, so it is unclear whether those switches change retention or activation. The Visitors → Signups → Active Users → Paid Users → Referrals flow makes bottlenecks visible as the switches change. I’d relabel those two effects and add one event definition per stage. That keeps it clearly a learning demo rather than a production analytics tool.