Instagram is working to develop a standalone app that would allow users to browse and purchase goods, according to a report published by The Verge on Tuesday.
The e-commerce platform is currently in development, but could be canceled before its release, the publication says, citing “two people familiar with the matter.”
The app could be called “IG Shopping,” the site reports.
With millions of businesses using its platform, Instagram believes it is well-positioned to move into the online shopping space, The Verge says.