Instagram Post here an Issue with Hashtags. Any one has engagement problems?
We understand users have experienced issues with our hashtag search that caused posts to not be surfaced. We are continuously working on improvements to our system with the resources available.
When developing content, we recommend focusing on your business objective or goal rather than hashtags. Having a growth strategy that targets the right audience is essential to success on Instagram.
Good content on Instagram is simply good creative. And it follows the same three creative principles you’d apply to any marketing channel:
- Have a distinct visual presence: Include your logo, an iconic brand element, a brand color or even a product you’re known for to make your content distinct and easily recognizable for the community.
- Be a storyteller: Tell a story that supports your business goal. Whether you want to raise awareness or increase sales of a specific product, make sure the imagery and copy latter up to your main goal.
- Put thought into your creative: Be well crafted to stand out. This doesn’t mean you need to build additional content for Instagram. It just means you need to put as much love and care into the content to inspire as you do in your business.
We truly appreciate your understanding and patience in this matter.
The Instagram Team