Not much to say about this… but I am surprised it took this long. New features like this are definitely a game changer for organized posting, and something Facebook has had for ages.
More importantly, it’s a bit confusing and seemingly limited to third-party use via the API for now:
Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself.
Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite, Sprout Social or SocialFlow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all of Facebook’s Marketing Partners and Instagram Partners.
Hootsuite is one of the first partners to implement the API.
What do you all think this means for those third-party sites and apps that schedule content for you? Will this eventually bleed over to personal accounts as in in-app feature?
Edit: Quote feature and post editing is apparently broken here. Quoted myself to get quote tags working, now I can’t even remove it. /shrug
Edit 50: Probably largely in relation to API updates