I wanted to share a series of insights with you that we found while analyzing a huge number of Instagram posts while building our product. We have integrated the findings of this analysis into our product. The basic objective of the analysis was to understand what dimensions affect the engagement percentage of the posts on Instagram.
We analyzed the posts across many dimensions. A few of them are:
- The time between consecutive posts
- Number of hashtags
- Length of captions
- The volume of the hashtags used
As the first part of many to follow insights series, let’s start with the first dimension - “Time between consecutive posts”:
What should be the best time between consecutive posts for optimum engagement?
The optimum time between consecutive posts should be < 2 days. The chart on the left shows a clear pattern that in general engagement percentages start to decline as time since the previous post increases. For best engagement, the chart suggests doing one post a day actively.
What is the golden number of posts to do each day?
The optimum number of posts per day is 1 post. There’s a clear pattern in the chart on the right that in general the first post is going to receive maximum engagement and the engagement is going to drop for the subsequent posts made on that day. Like the previous point, the chart suggests doing one post a day for a better engagement percentage.
That’s it for the insights on the first dimension. Try these suggestions and let me know if these work for you!
If you guys want me to answer any questions you might have through Instagram data, comment down and let me know! Looking forward to the next post!