Instagram is Copying TikTok's Key Features

Instagram Marketing
#1

Said to be Working on a New Tool Which Replicates the Key Features of TikTok**

Instagram is looking to replicate TikTok features with a new tool under development.

Replication seems to go hand in hand with social media upgrades and it looks as if TikTok’s growing success has motivated Instagram to limit its losses to the China-based platform by copying some of its more attractive features. The theory seems to be that if Instagram replicates the things which are persuading its users to defect, its users will no longer get itchy feet.
Jane Manchun Wong is a reverse engineering expert, and she’s uncovered the fact that Instagram is targeting TikTok with the development of a new tool called ‘clips.’ She says:

“Just like TikTok, “Clips” allows users to record segments of videos into a single video Story. Just like TikTok, users can overlay music on clips. Just like TikTok, users can adjust the speed and timer of each video clips.”

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This is a similar move to the way Instagram responded to competition from Snapchat’s Stories, AR masks, YouTube, Houseparty, and Squad - plus a whole bunch of other apps and functions.

Now Facebook - via Instagram - is moving to fend off TikTok by making it less necessary for its users to leave if they like the look of a TikTok feature. TikTok has seen a steady rise in the last twelve months and now has more than 500 million active users. Instagram might also be mindful of criticisms aimed at TikTok’s lack of ability to keep hold of new users.

Facebook has no such problem. One thing it does have is a rock-solid user base, and it also benefits from being accessible in regions other apps can’t yet reach. When Facebook copies your features, although it’s flattering, you’re likely going to lose out on a lot of business.

As successful as Snapchat has been, its growth has stagnated since Instagram stole Stories. Copying might seem unattractive and blatant, but for Facebook, it’s effective.

The question is, will the same tactic work against TikTok?

6 Likes
#2

Change your title <3
At first I read about your child and then you changed to this article :slight_smile:
Very interesting !
Thank you

1 Like
#3

sorry. i exchange.i had a little mistake

4 Likes
#4

It will be interesting to see how this goes!

#5

haha instagram is like the guy who just copy paste all the work of other student and get better grades

1 Like
#6

Zuckerberg style :sunglasses:

#7

tiktok will get zucked when hey will see the rise of this feature on Instagrm like story with snap
to be fir i really want them to flop i wanna see for the first time a china compay dominate the market on socialmedia worldwide on the long term

2 Likes
#8

We have a monopoly: D
So just like it was with snapchat, it may be here too :frowning:
People like to have everything in one place.
If it’s true.
We will see if tik-tok will fight instagram.
Admins TIK-TOK if you read this.
I am already writing to you how to prevent instagram from surpassing you.
One simple advice.
Let us bot unlimited and you will see in a week a spectacular increase in people: D
best regards
Give us only 3-4 years of botting. Then you can do what instagram. But in that time, we’ll bring you a lot of customers <3

13 Likes
#9

I’m pretty sure admins of TikTok are not reading MPsocial forums : D

But hey would be cool

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#10

Instagram / Facebook is always trying to destroy or buy growing Social Medias for Attention.
The Problem will be:
On Snapchat and Instagram you are pretty much in the same Mindset (Storys etc.)
For Tiktok that is different. They have to emulate the surroundings of the Network to get people to like the content on Instagram.

#11

what makes me more positive is that not only tiktok surely will not get buyed by facebook as their will always be this usa vs china dominance between them so we will have lot of fun automating without much problems minimum for 2years + tiktok will pass the Billion download in less than 2years wih snapchat didn’t make when it was at her prime thats why story dominate her on her own market but with tiktok it will be another story not only the company behind it have a looot of money so they advertise the app everywhere and here is another argument on why they will surely not sell it but also they are not stagnating they grow their user base every month so i hope for instagram it will be far worse than igtv launch

2 Likes
#12

thats funny :joy: Tik Tok is definatly growing very fast and we need ot reac now befor eits too late.

#13

User are leaving simply because they do not recognize instagram platform anymore. Too many changes. Too many copies of features from other platforms. Stick to what you are good at. Now I am not saying this because of automation. But IG was good when it was plain and simple

1 Like
#14

this imho. Users are not leaving Insta in droves as we all say. Where they going? It still is a powerhouse, did we forget that? Yea, we are pissed, mad – sad etc over the easy days gone. TikTok IS a force to deal with and join now, we know that – ya think people going to just abandon insta for another platform and jump ship? I highly doubt that – there is still a bunch of people that make boatloads of money. We all can throw numbers around this or that, there is one fact that cannot be ignored. The face of social media just got another face – more to look at and less time spent on others. I see my co-coworkers at my company still use facebook/instagram and they don’t complain, it’s us who say the sky is falling, the sky falling. 2.2 billion people just going to abandon Facebook/Insta/WhatApp – yea right.

Get on the TikTok bandwagon as everyone else does – some of you will forget Insta, I say that will be a mistake. Nobody can predict the future – we all guess.

5 Likes
#15

Instagram is gonna be around for atleast another 10 years. More platforms is good TikTok, Thriller, Firework, Byte. A lot of new platforms coming up take advantage while still doing IG.

2 Likes
#16

oh. Have you experienced those applications yet?

#17

They already did this to snapchat and won.

#18

Tiktok is addicting, and way more user friendly than Snap ever was. Good place to get your name out there and brand yourself. Still a young platform so we’ll see where it goes.

#19

Well, they are betting on a very big game change. More than just application functionality, application people will also need to change to ensure success. Most of the public on instagram has the idea of “cured content”, 100% perfection, all being displayed in the best possible way, while for tik tok it is quite the opposite of this, valuing more trash and clueless content. Let’s wait. I will honestly be sad if “tik tok fashion” picks up. For me, the “cured” instagram model is more pleasant and motivating.

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#20